Near the end of 2019, it was announced that the social media giant, Facebook, was contemplating the removal of the Like count from both its Instagram & Facebook platforms. Social users would still able to Like content that appealed to them, however, the number of individuals who Liked the same postings would not be visible. The alpha Like removal test was thus launched in a number of countries to observe what effect the removal would have on the engagement & overall performance of the social...
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Whether you are on the lookout for a snazzy new place to grab a coffee & a bite to eat or needing some customized promotional goods, the go-to action is usually to ask Google. This is simply done by typing keywords into the search bar, such as “Durban, promotional products, lanyards & caps.” Google then determines which business profiles best match your keywords & spew out a list of directories that could interest you.There are many positives to creating a Google My Business profile, which...
Content calendars are one of the most powerful weapons you can keep in your marketing artillery when building your strategies and imagery. You are able to control your chaos with social media content calendars, as they assist in aligning your ideas, expenditure, and improve the cohesion of posts to better utilize your time management and planning.Below is a list of suggestions to take into consideration when constructing your calendar:Use the days of the week or quirky days of the year to your...
Visual stimulation is one of the most engaging senses that the consumer can comprehend, therefore, much like people base their opinions of others on their first outward appearance, consumers do the same when deciding to engage with a brand. A brand's image is incredibly important as it will determine whether potential relationships will be forged between the brand and the consumer.The first image or impression you leave with the consumer should be a positive one. This will draw them back...
It is becoming increasingly difficult to be absolutely authentic in today’s advertising industry, where most followers can be bought & algorithms are set in place to push the bar higher for those with the highest bid. All this suggests that advertising & marketing are a continuous state of change, amongst all the new marketing avenues, it is imperative to remain as authentic to the brand as possible. Do away with what you ‘think’ matters & rather focus on what matters to your consumer. Luckily,...
What makes a person buy one brand over another? Why would a person opt for a Coke over a Pepsi? Is it the taste? The exterior packaging? Or maybe even the price? These are numerous possible factors that could potentially sway people into buying the way they do. These motivators are defined in consumer psychology. As a brand, it is important to delve into consumer psychology as it can assist in helping figure out how to sell a product.Firstly, we must understand that people are motivated to...